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Mixed methodology
Ever thought of combining data collection methods?

As experts in face to face, postal and online data collection, our FUSION mixed methodology approach can maximise the quality and richness of your data.

Is 100% online always appropriate? – internet penetration for certain demographics is low, and so total online sample may not be desirable or viable on every project.

Enrich your data – the personal touch should not be underestimated. Supplementing an online sample with some face to face interviews can bring your data to life.

 
Some examples where mixed methodology has been successful:
- Face to face interviews in countries such as Russia and Ireland where online representation is low and skewed from the national population
- Enriching data with open-ended questions that are best approached face-to-face
- Postal supplementary sample to find respondents who are not frequent internet users