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Product Quality Management - Case Study

We designed a product testing and placement programme that would allow our client (a Top 3 retailer) to carry out as many tests as possible within their budget, whilst ensuring that results were meaningful enough to make business decisions for product quality improvements.

Foods included ambient, fresh, chilled and frozen, and appropriate safety and hygiene standards were crucial to the programme.

Two methodologies were used – product tests in central locations and in-home placement and recall.

We established our Cold Chain programme to ensure products were delivered to respondents at the correct temperature.

 

We had to provide respondent quota samples, logistic solutions, central locations and specialist trained interviewers across the UK, all meeting strict criteria.

We were successful in winning the contract worth in excess of £1m, beating off competition from 9 other agencies. We delivered up to 20 product tests per week, each one to exacting standards.

Throughout this time we firmly established ourselves as experts in food research.

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